3.5 Things You Want Your Customers To Know About Your Business

Perception Lab, Inc.
The secure way to grow your business™

Seems during the holidays that the ads, print or broadcast, were all about price and to buy NOW. What pressure. Retail results for Q4 it turns out, generally, were pretty poor overall. Lots of discounting and still stuff didn't move out the door. "Why?" you ask? I suspect that the customers just did not see the value. Nope. Nooooooooo value means noooooooo sale. Simple. So how does one solve this? Or prevent its reoccurrence? That's the question you should be asking yourself. So here you go: 3.5 things your customers should absolutely know about your business and the value you bring.

1. "No matter what you bought, you can bring it back and get your money." Sounds so simple. Yet so few businesses will do this. This is a huge competitive edge for those selling a tangible -- shoes, cars, boats, pants, watches, eye glasses. In some cases, it is as if a congressional enquiry is necessary to validate the return request even when the customer is standing right there with the company's bag, company's logo, receipt and the goods! Statistically, if you serve this sort of customer very well, this customer will go out and positively promote your business five times more so than some one who came through your business and had zero problems. Think about it. Five times the positive PR.

2. "Not only are we licensed and bonded, we are certified." If you can, say something such as, "Each year each of our employees receives over 25 hours in customer care and project management training." Wow! Imagine that. What if your CPA told you that? You have to realize that your clients assume you are competent when they come to you; it's when the service goes bad (aka you screw it up) that they begin to doubt your credibility. No surprise there. However, if you have given the clients exposure to the effort you put in to keeping your team up to date and with a great bed-side manner, chances are when things go wrong (and they will), the customer will probably cut you some slack and work with you more easily. Make it known the effort you put into keeping a top notch team.

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Think About This: What are you doing about those customers who used to buy from you and no longer do?

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3. "Each week we call 100% of our customers and say three things: (a) Thank you, (b) Is everything okay? (c) We are here for you and please contact us anytime." You do call your customers, right? If you are like most businesses in the US, you probably contact just a few, if any. How about calling 50%? 75%? How about giving a cash bonus to the employee who will call even more? Make a contest out of it, collect the results and share with the team to motivate and develop ways of better leveraging the best of the feedback, and ways to minimize the distractions. That's leadership. Watch your team follow and your customer loyalty explode.

3.5 "Our management team are committed to you, your family and our community. If for any reason you feel that you need to contact us, please feel free to drop by, call or write directly to our CEO (insert your CEO's name and direct line/address)." Okay, so if you don't follow through on this, it will blow up in your face. Ouch. But for those of you who do, and do so visibly, your clients will feel more secure in dealing with you because there is a pipe to the top person in your organization.

What is your claim to fame? 93% of our business comes from referral. That's because our clients know we deliver great results which in turn generate great results.

About Us
The Perception Lab has been described as a "personal trainer" for small businesses. Perception Lab is a full-service growth consultancy working execlusively with small to medium sized businesses throughout the US. Since 2001 Perception Lab has helped businesses grow gross income by as much as 66% within a few months using qualitative assessment tools and coaching services. Founded by Mark Ware, a professional services and marketing expert, the Perception Lab provides the critical services businesses need at a price and terms they can afford. Contact: 786.399.6571 or email us by clicking here.

™© 2006 All Rights Reserved Perception Lab, Inc.

Building Customer Loyalty – and Your Sales

Perception Lab, Inc.
The secure way to grow your business™

It’s a lot of trouble. It will cost you time and energy. How willing are you to do whatever it takes? What am I talking about? Customer Loyalty of course — that which gets much lip service yet has very little "backbone" in some companies. How willing are you to keep the customers you have now? For FedEx, they started working on keeping customers –– before they actually had any!

A Page From The FedEx Playbook
Many of us are aware of Fred Smith‘s graduate thesis on a hub-centric distribution system and the the ‘C’ grade he was later given. But what you may not know is that before FedEx went ‘live’, they spent two weeks handling, flying, driving, delivering EMPTY BOXES!! Yes. How easy would it have been to for FedEx to just get everything in place, complete the check list and open their doors for service? Eaaaassy. But instead Fred’s team made the extra effort of making sure they could really do what they were promising in their promotion. Imagine that: service which equals or exceeds the promotion! Imagine how many customers FedEx prevented from going to USPS or another carrier. Probably hundreds of thousands. And if you use FedEx today, you know you can count on them. And if you can depend on great service, you will likely stay with the service even when competitors come knocking and offer a cheaper rate.

But what about those times when things go wrong?

Bad-mouthing Happens; And It Will Cost Plenty
What's your plan? Do you go to the extra effort as FedEx did to ensure 100% quality control and Ritz-like customer experience? Probably not. Few businesses do. 1 out of 7 customers complain to a business when the customer is unhappy/irritated/frustrated/annoyed/disappointed; but what about the other 6? Hmmm. Who are they talking to? What are they saying? You can easily imagine. When you have experienced poor service, how did you react? Did you tell your friends? Family? Co-workers? Sure. Did you return? Maybe not. Many of your customers think this way –– more than you realize. No one is untouchable in this regard. Put another way, you can have great product, SKU selection, pricing and location, but if the service is poor or below expectations –– those intangibles you can’t qualify until experienced such as attitude, tone of voice and willingness to serve –– it’s too late. And if the business does not know for certain how they are being perceived by their clients, it can make the difference between life and death over a short time for the business.

To keep your customers, you have to know what’s working and what’s not working well. "Hey Mark, I know what my customers think of me and my business." Really? Read on. If you don’t know the specifics about how your business is being perceived, and its associated rationale, you can’t effectively manage. And unless you have someone unbiased and objective to provide the perception study for you, you won’t get the truth. Don't believe me? Think you know your customers THAT well? Do you think your customers are really truthful to your face? Ask yourself this one question: as close as they can be at times, does one spouse ever tell a small tiny lie to the other, BUT with good intentions (avoid a fight, etc.)? Of course. What about brothers or sisters? Sure. What about "best friends?" Of course. Come on. You know it's true. How much more so our business owners and clients! Ouch. So we have to be on our guard for this.

Okay, I think you got it. Or put another way, your customers will not likely be 100% honest with you about your business, but they will talk behind your back (I know as it is the foundation of my practice!).

So, here are 5 tips for keeping the customers you have and getting closer to how they may perceive your business (Be sure to print this out, post it somewhere and use a pen to tick off each of these items once you completed it):

1. Ask for their comments; make it easy; put suggestion boxes, comment cards, direct phone lines in your business. Equally important, just ask them when they come through the line or in contact with your staff, “Did we do a good job for you?” Note their comments, keep a log and go over every reported atta-boy or problem area at each week’s staff meeting (you do have a staff meeting each week, right?)

2. Keep customers informed. In your promotions, daily interaction, phone conversations and advertising be sure to incorporate what you are doing to improve the business for their benefit — shorter lines, better staff, more products, easier access, etc. You can't just say, "Lower prices!" as everyone does that (and few really have those prices anyway). I have read that the Container Store sometimes keeps store positions open for weeks to find the right personality as they can teach the needed skills. If you have been to a Container Store, you know how well they do at having the right staff mix and competency. Above all, their staff have the attitude and willingness to serve. WOW!

3. Take it seriously. Companies are famous about talking customer care and value but delivering poorly, usually because these same companies don’t measure how they are being perceived by their clientele in the first place. If you are the CEO, COO, CCO or other senior executive, now is the time to prime the pump and get your team on board with customer loyalty + more effective advertising/promotion. Do the math: it’s much cheaper to keep the clients you have than having to continually replace them. Better still put customer loyalty activities on your management team’s competency planning program and tie it to revenue and bonus. That’s sure to get attention.

4. Keep the media informed. Ok, maybe not CNBC will be knocking on your door, but when companies get serious about loyalty and improving their ‘business hygiene’ that’s a credible news story; what’s better is that with such an announcement tethered to targeted metrics, you can conduct a follow up communicating how it went and what the market’s feedback has been. Nice.

5. Hold Customer Summits. Go through your client list; identify the major accounts that are making up your revenue; and then invite them and their spouses to an all expense-paid event and update on your progress. So maybe you can’t afford to put everyone on a huge yacht for a long weekend, but do what’s appropriate for your clientele — rent a meeting room at a local upscale hotel, or the conference room of a nice restaurant. Be creative. But do it! Your clients will feel closer to you, feel more appreciated and better informed. Plus they will eat and have fun at your expense! You will see it returned in future sales and expanded revenue via their friends, coworkers and family.

™© 2006 All Rights Reserved Perception Lab, Inc.

4 Things You Absolutely Must Do This Year for Your Business

Perception Lab, Inc.
The secure way to grow your business™

Ever weigh yourself? Sure. We all have. Why do we do it? Hmm. Some for different reasons, but for most of us, if I may speak for most of us for just a moment, we weigh ourselves to check in and perhaps "do something" about it. Some do. Some do not. But for those who do, and stick with it, the results can be, well, overwhelming.

So how does this relate to our businesses? Simple. If we care about the longivity of our business, if we care to not only grow the business but maximize the business, we must measure. Weight?! No. We must measure a few vital items, a few of which are listed below for your convenience .... and action.

Here are 4 GOTTA DOs for your business. No way around it: these must be implemented IF you want to have a shot at improving your customer loyalty and business' gross income. Just for fun (okay, not THAT much fun), I put them in reverse order.

MUST DO #4: I am SHOCKED to learn many businesses do not measure anything beyond sales and margins. That is like a hospital counting full beds and ignoring fatalities from botched procedures! You gotta measure. Measure everything that impacts your customers' experience with your business, company and people. That means measuring areas such as delivery, account management, installation, consultations, designs, coordinations, warranty repairs, setup/calibrations, access, responsiveness, and organization. Then ask yourself this ONE SIMPLE question: "How can we double our effectiveness over the next 30 days?" If you do not measure, you cannot begin to answer that one simple question. Get it?


MUST DO #3: "I have a sister with Pagemaker and a Laser printer for my ads." WRONG. Most advertising seems to be a crap-shoot. In reality, a thoughtful and professionally designed campaign – ads, business development tactics, CRM, ROI, etc. –– will make a HUGE difference: business results! Fight the urge to go cheap (not the same as "cost effective") and bring in a pro to work with you as you get the word out about your business this year. Look at your operations and determine where you could benefit from an external professional.

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Think About This: Why did the majority of your salespeople miss their quotas last year and few rise to the top?

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MUST DO #2: "These morning meetings are a waste of time!" ... and many are. Are yours? (Ohoh –– You do have morning kick-off meetings to set the tone for the day, right?) The ONLY way around this is to do two things: (1) make the agenda (you have one, right?) meaningful and not a "state of the union" address. (2) Empower your team to own parts of the agenda and present material instead of you doing all the talking. Employees will feel empowered and have a sense of ownership. Watch your team's morale increase. Watch your customers notice your employees. Surprise! This will work if you sell soda at the grocery store, shoes at the mall or wills & financial planning at a local law firm.


MUST DO #1: Follow up with every customer after every sale within 5 business days (adjust for your specific business) and simply say three things: (1) "Thank you for purchasing with us." (2) Ask them if 'all is well' and if they have any questions. (3) Tell them they may contact you at any time. Tell them about your 100% money back guarantee, contact number and website address for more info. Do this every day from now on. Your customers will be THRILLED as very very very few of your competitors will do this. For bonus points do this: call again after another 60 days those customers who had the larger purchases and see how appreciative they are. Your loyalty will begin to explode! Good for you.

What is your claim to fame? 93% of our business comes from referral. That's because our clients know my team and I deliver great results which in turn generate great results.

How your business is perceived is vital to your customer loyalty; customer loyalty is the key to long-term business success. To learn more, call us at 786.399.6571 or email us by clicking here.

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About Us
The Perception Lab has been described as a "personal trainer" for small businesses. Perception Lab is a full-service growth consultancy working execlusively with small to medium sized businesses throughout the US. Perception Lab mentors business owners regarding how to significantly grow sales and provide Ritz-quality care to customers. Since 2001 Perception Lab has helped businesses grow their gross income by as much as 66% within a few months using qualitative assessment tools and coaching services. Founded by Mark Ware, a professional services and marketing expert, the Perception Lab provides the critical services businesses need at a price and terms they can afford.

™© 2006 All Rights Reserved Perception Lab, Inc.

Perception Lab Client Sees 66% Sales Increase Over 8 Month Period

For Immediate Release

Perception Lab, Inc.
The secure way to grow your business™

Perception Lab Client Sees 66% Sales Increase Over 8 Month Period
Pompano Beach Florida Optometrist Grows Practice with Guidance from
Miami-based Perception Lab, Inc.

Miami, Florida
We are pleased to announce the end-of-year business results of
Sherwood Optical, a Perception Lab, Inc. client. From April 2006
through to December 31, 2006, Sherwood Optical has grown its gross
income by 66%. The practice has been in existence for many years and
in late 2004 was acquired by its current owner.

"Our goal is always the same: grow the income for our clients. The
eight months we have been working with Sherwood has been a lot of
work, and the results speak for themselves. A lot of the credit goes
to Sherwood's owner, Dr. Ralph Bourjolly and his team. They actually
made it happen and are a pleasure to work with. We provided the
analysis, recommendations and detailed implementation strategy while
working closely with Dr. Bourjolly each month," said Mark Ware,
Perception Lab, Inc. Principal.

Perception Lab, Inc. had developed and conducted a custom perception
study which revealed specific traits that significantly helped
Sherwood improve its customer loyalty and revenue. Over
approximately 45 days, the study results and action plan were
presented to Sherwood's staff and management. Implementation of the
recommendations soon began.

"We're thrilled with the 2006 results," said Dr. Bourjolly. "The
analysis, high-quality care and coaching we receive each month from
Mark Ware and the Perception Lab team really put us on the map. We
received the study results of course, which revealed several
insights, but it was the staff and management training, along
processes and metrics such as how to construct joint ventures, how to
sell, how to better advertise, how to followup and really care for
the patient after the sale, that made the major difference. Now we
are on track for a super 2007 and know we will be making the most of
every opportunity while providing the absolute best in patient care
and value. I can say our patients have noticed and brought us even
more business. We could not have done it without the Perception Lab
team and Mark Ware."

About Perception Lab
Contact: Mark Ware at (786) 399 6571 mark.ware@perceptionlab.biz

The Perception Lab has been described as a "personal trainer" for
small businesses. Perception Lab is a full-service growth
consultancy working execlusively with small business owners
throughout the US. Perception Lab shows small businesses how to
significantly grow sales and provide Ritz-quality care to their
customers. Since 2001 Perception Lab has helped businesses grow
their gross income by as much as 66% within a few months using
qualitative assessment tools and coaching services. Founded by Mark
Ware, a professional services and marketing expert, the Perception
Lab provides the critical services small businesses need at a price
and terms they can afford.


™© 2006 All Rights Reserved Perception Lab, Inc.

Be True to Thyself

Perception Lab, Inc.
The secure way to grow your business™

I love this story: Alexander The Great is said to have met a young solider who had ran from the front lines, which at the time were under heavy attack. Eventually the solider was captured and taken back to stand before the great Alexander where the solider was asked his name. The solider replied, "Alexander." Alexander The Great responded, "Well, you need to either change your name or get over your fear of the enemy."

Alexander The Great knew the power of brand -- his name, his reputation was everything. We can learn lot about brand from him. How's your brand? Does yours measure up? Doesn't matter if you are a doctor, lawyer, CPA, ad agency, IT company or shoe repair shop –– brand is everything! I'm going to share with you 6 ways businesses blur their brand and forfeit sales all too easily. Ouch. But I'm telling you in advance, which is great news for you! Okay; here you go.

#6. Accountable Accounting
How do your clients learn of their bill or project status with you? Is it a surprise after you have delivered your service or product? Better companies have a best practice of providing weekly project and billing updates to their clients. Be different: communicate weekly to your clients about their bill and ask about their experiences with your company. My team and I send our clients a one-page project status update every two weeks and encourage feedback.

#5. More Than Selling
Does your sales team know your company's USP (Unique Selling Proposition)? Sadly this is one of the most unknown and (if known) understated pieces of information conveyed to prospects. The 2nd most common? The business impact a service has on its client's revenue/customer retention on an ongoing basis. Sell with confidence: sustain sales with measurable value metrics that really matter to the client, and then tell the client how you are improving their business for them. Nice.

#4. Planning to Plan Well
Do market needs drive your marketing efforts, or does your planning attempt to drive the market's needs? Be even more different: before investing tons of cash or making strategic decisions, first know what your market wants, likes, hates about the service YOU are providing today. Then you will be in the perfect position to discern where to invest and how to measure its impact. Makes sense.

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Think About This: When a customer begins to talk about you/your business, what do you suppose is the first thing to come to their mind?

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#3. Fingering Competition
Who is your competition, according to your clientele? Ah, you probably don't know! Many business owners have no idea. What would your referral sources say? How are your competitors different from you? Why? How does the market's perception of the competition change over time? Referral sources and clientele are the only two sources of revenue that matter to you; they also know who your competitors are and how they measure up against you. Know your competition and plan accordingly.

#2. Delivering Delivery
Does your team deliver the right stuff, the right way, on time and in the right location –– the first time, every time? Chances are that your business is similar to most in that 90% of client complaints have very little to do with products but rather service -- how we delivered, where we delivered, when we delivered, attitude, willingness to serve, etc. Before you promote your business, first fix (or at least check) your service delivery. I can hear you now, "Hey Mark, I'm a CPA and this doesn't apply to me." I call this, "DENIAL." Of course it applies to you. In fact, it applies MORE because you are a PURE service provider which means the only thing you do is done by you or your people 100% of the time. So if you get it wrong, that's a delay. For example: late contact for tax season, late followup, late filing, late Q&A with the client.

#1. Keeping the 'relate' in Relationship
Do your clients know you care? Really care? This is VERY hard to fake. Customers know. Do your clients receive a weekly dialog/update from you? Do you query client feedback at project start, mid-point and completion? Do you follow through on the comments you have been given? Do you provide follow up with C-level client staff to ensure they know (for certain) the value you are delivering to them and its impact on their business?

Some Final thoughts
Imagine if Alexander's army had been disorganized -- not knowing its battle plans, not able to communicate or didn't adequately train its soldiers. History would have recorded Alexander the Weak, or someone else as "The Great." So too for our businesses. Know your business, know your weaknesses. Leverage your position. Don't wait. Or as with Alexander the Fearful, your company too may have to change its name.

Thanks for reading.

Mark Ware
Principal
Perception Lab, Inc.

™© 2006 All Rights Reserved Perception Lab, Inc.

Eleven Inches Just Might Save Your Business

Perception Lab, Inc.
The secure way to grow your business™

It's now 2007 and time to THINK about what you will be doing this year to boost your business/practice to the next level. Any ideas? Any plans for the ideas? Hmmmm? Don't worry; you're not alone. Read on.

I can't tell you the number of times I've sat with business owners, discussing their options, next steps and all the while they are doing this: nodding their heads 'YES.' And then I ask the question, "Why are you nodding your head so much?" They tell me, "Because what you are saying we agree with and have even considered doing some in the past." So I ask: "What stopped you?" "Don't know," is almost always the reply. "Dont' know." What a shame. Great business, great market, great economy or the exact opposite and business owners ignore the critical things, the not-rocket-science things, that will save their business and ultimately grow their future. Too bad for them, but great for you as you shall soon see.

I call this the "Missing by 11 Inches" syndrome too many business owners suffer from --- that is, the distance from one's head to one's heart. Why? It's simple. The typical scenario is that for which we already have all or part of the information we need; for example, we should all exercise regularly but few of us do. We all know that, but not many of us do it. Get it? So we don't move this knowledge from the head and to the heart and act on it or make the smallest commitment to meaningful change. Thus we miss the opportunity, in the exercise case of better health, by 11 inches. Here are a few business examples. See if you can spot yourself /your company in some of these. I bet you will.


Typical - "We are taking every deal that walks through the door and still can't grow sales."

Missing by 11 Inches - So you've probably heard that businesses do not thrive in a vacuum; they must be cared for and that will often require relationships with business people from the community –– people who value your product/service and way of doing of business. The fancy word for this is "synergy." You may be saying, "Sure Mark, I network. I know I need others too." Ok. So you have to raise the game. You have to seek these people out and build your case to work with them (not just see them socially only) -- gaining their trust and ultimately access to their clientele as you give access to them for yours. Check out our site at businessmri.blogspot.com for more ideas on how to do this.


Typical - "I talk to my team, but they really don't seem interested in the business; they're just there for a check."

Missing by 11 Inches - Have you ever heard, "Rules without relationship leads to rebellion?" It's one of the tips I picked up when I became a parent many years ago. In other words, you can't expect anyone to show interest if there is nothing in it for them and some basis for relationship between you and the staff. Besides, you do all the talking! I have not met an employee yet who gets excited about the thought of a morning meeting! Just doesn't happen. Until I get involved. So the deck is already stacked against you. But you could do the following: (a) use a brief meeting agenda to stay on track, (b) have one or two employees prepare to take part in the meeting and lead a discussion, (c) update the team on new products/services coming to them soon and (d) empower them with a quarterly review of key metrics (CRM, industry knowledge, technical knowledge, sales goals, etc.) and provide them feedback each quarter on how they are doing. Want more? Have two of your employees talk about those things which went very well last week in sales (no matter how small the deal or how new the employee).

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Think About This: What have you done differently over the past 30 days that has improved your customers' experience with you? Anything?

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Typical - "When we sell, it tends to be the usual stuff and not the better products we offer. I don't know why."

Missing by 11 Inches – Opportunity awareness is critical. Nothing new there. But what are you doing about it? You and your team have to adopt a philosophy that says, "We will get the customer all that they want and all that they will need." It's that "need" part that is different. Most sales people or professional services folks (CPAs, attorneys, doctors, etc.) simply "take the order" rather than spend time to probe and get to know the client and determine what is truly best for the client, setting cost aside momentarily. After all, the client is coming to you as the expert and won't be shocked if you suggest an approach that differs from the mind set they had when meeting with you the first time. Set money aside: determine what's the best approach for your customer's scenario and start with that. Let the client respond to your suggestion and go from there. No short cuts; it's all relationship and trust.


Typical - "We advertised for months and still saw very little result."

Missing by 11 Inches - Effective ads are far beyond an "idea" you may have had and a friend with a copy of PageMaker! And it's true. Advertising is no "silver bullet" either; however, when integrated into a thoughtful strategy using varied tactics, advertising can be very effective. That means having the right visual, the right copy and placement in the right media. Unless you're a pro, it is best to hire someone to take this on for you. Preferably someone with services expertise.


Typical - "We are open from 9 to 5 every weekday except Friday."

Missing by 11 Inches - Bankers' hours? Not good unless you are selling only to bankers! Look: the only true differential you have over the competition is yourself and your people. That more than anything else will determine customer loyalty relative to the customer's experience with your business, IF YOU LEVERAGE IT. So, be open. Be prepared. Be open every week day. Open weekends if you can. Start early and stay open until 7 or 8. Why? To give your customers more opportunity to experience your service - that which sets you apart. If you restrict your open time, you are basically saying "I'm too busy" or "I have enough business." Neither should ever be true for the entrepreneur. If your business is in demand, better to strategize a better way to care for that demand rather than turn it away and build poor word-of-mouth advertising (ouch!). Not too comfortable with your customer service and follow up? Call me for more ideas and pricing.


Typical - "We need more income, but we can't think of more products to offer."

Missing by 11 Inches - When I hear this I am reminded of the, "Everything we have is on the self." Right. The solution to selling more rarely lies within your existing product line where margins may be thin and availability universal. How many places can I get gasoline, for example? Hundreds! So the solution lies within creating value added services which (a) have higher margins, (b) help drive a large competitive edge between you and the competition and (c) give your people a chance to show their stuff! For example: Let's say you have a tool shop; you sell tools -- drills, saws and accessories. What if you offered a new service that not only repaired tools, but also offered to pick them up, repair them and return delivery to the client the same day? What if you offered free pick up/delivery within 5 miles? The point is this: the offer is there and it stands out. Perhaps a few will take you up on it and actually require you to make the trip. But, you will have distinguished yourself from the competition and left them in the dust with their standard tools sales and service. Get it?


Typical - "Once the purchase is complete, we are anxious to move onto the next customer."

Missing by 11 Inches - Nothing wrong with this other than you have to be very careful ensuring you do the post-sales work too. So the deal is done. Off she goes. Now what? Onto the next target? Maybe. But don't forget to make a note to contact her within two days and "check in" on her. Doing this one thing on a 2, 14, 30, 60 and 90 day post-sale cycle will do more to promote positive word-of-mouth for your business than any ad could possibly do. But you have to be organized, committed and make it happen every day with every customer. Imagine how you would have felt if your car dealer, doctor or CPA did this for you? WOW! You would be SUPER loyal more than likely and sending your family and friends to them automatically. What a great place to be in your business, no?

So there you are. Several primers for 2007. Why wait? You waited all through 2006. NOW is the time to get started and THINK about your options. Email me for more information on getting started.

What's your claim to fame? 93% of our business comes from referral. That's because our clients know my team and I deliver great results which in turn generate great results. My clients know they are working with The Pro.

How your business is perceived is vital to your customer loyalty; customer loyalty is the key to long-term business success. To learn more, call us at 786.399.6571 or email us by clicking here.

™© 2006 All Rights Reserved Perception Lab, Inc.